As more customers become knowledgeable about cannabis as a lifestyle product, businesses are taking a sensory-based strategy to brand encounters.
Cannabis intake has improved dramatically over the last year, and also a definite number of businesses are embracing a more deliberate approach to building new connections. In the first days of this market, product marketing mostly consisted of strain-based branding which has been frequently perplexing and uninviting to new customers. Since the legal area began to grow, established brands started introducing effects-based merchandise marketing to interact with all the canna-curious.
As more customers become knowledgeable about the plant for a lifestyle product, businesses are taking a sensory-based method of generating different new encounters, a strategy that has not ever been truly used by conventional CPG.
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